Many American’s recognize the importance of life insurance. It provides both peace of mind and security to families that are confronted with the death of a loved one.
- The life insurance industry provides protection to 75 Million American families
- In 2009, $59 Billion was paid to life insurance beneficiaries
- 95 million adults have no life insurance



The average life insurance premium costs less than most car insurance premiums.

- Four in 10 adult Americans have no life insurance at all
- Insured Americans, on average, have only about three-and-a-half times their annual income in life insurance coverage
- Only 35% of adult Americans have individual life insurance
- Each year, a significant number of American’s (600,000) die prematurely *The odds that a 25 year-old male will die before reaching the retirement age of 65 1 in 5; for a female, the odds are 1 in 9
- When a premature death occurs, insufficient life insurance coverage on the part of the insured results in 75% of surviving family members having to take measures to meet financial obligations, such as work additional jobs or longer hours

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